Throughout the month of September, we've been focusing on the concept of brand promise and elements that tie into it. Your brand's promise should explain your mission, values, and vision. Beyond sales and reputation, delivering on your promise can foster a deeper connection between you and your customers.

One brand that consistently acts on their promise is Adidas. They aim to create a positive difference and better the lives of individuals and communities. 

Recently, they’ve developed the Adidas People Promise to help them successfully carry out their strategy. The hope is that it will guide the company as they deliver their mission to be the best sports brand out there and live their purpose. They’ve created a hype video about it which we’ve linked to below:

People Promise unites customers, employees, stakeholders. 'People' are emphasized in the name itself and in the video above but if you want to learn more specifics about how it will strengthen the brand's strategy check out their website.

Focusing on the clarity of your brand promise, mission, and overall message can propel your business forward. It may sound redundant, but we can't stress it enough. Adidas is a perfect example of how much messaging matters.

Maddie Szczerba is our IFC Collegiate Messaging Intern. She is currently majoring in Strategic Public Relations and minoring in Business Communication. When she’s not in the office you can find her sipping on an iced chai, scouring Hulu for another show to binge-watch, or venturing across Cedar Falls with friends.