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amy mertz ifc studios

Amy Mertz

Creative Director

I’m a classically trained musician with a varied career background. I’ve run a university music admissions arm, managed a concert venue, worked as a news writer and freelance journalist, and I’ve had a hand in the marketing world for the past 9 years.

When I’m not at work you can find me hanging with my toddler and husband, watching television, eating baked goods, and spouting my latest book recommendations on social media.

Certified StoryBrand Guide

StoryBrand is a proven marketing framework that uses universal “story” tenets as its foundation. The framework helps businesses clarify their messaging, which in turn helps customers clearly see how the business can help them in their time of need.

Tony Kraayenbrink

Founder + Owner

Noah Henscheid

Lead Designer