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Silos & Smokestacks 
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Timeline
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Brief

Project Timeline

Please use the timeline below to stay up-to-date on what tasks will be completed on what dates. You can scroll to the right to reveal more dates.
Timeline Legend
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APRIL 
MAY 15th
MAY
JUNE
JULY

  Kick off and messaging

  Client Uploads: Collect high-quality images, videos, and graphics for your media library.   Client Uploads: High-quality vector versions (SVG or AI) of all your current logos and icons.   Client Uploads: Brand guidelines and existing marketing materials.  

  Kick off Branding

Web Design

Web Development

Project Status

Your project has completed Client Uploads, Messaging, and Branding and is currently in the Media phase.
ifc studios messaging
ifc studios video production and photography services
ifc studios branding and logo design
ifc studios websites
Client
Messaging
Media
Branding
Web

Client Requirements

Status
In progress

View Requirements

Upload images from your photography bank
Google Drive Folder
Google Drive
Attach any relevant files, such as: Logos, brand guidelines and existing marketing materials
Logo Upload Form

Drop files here or
Max. file size: 32 MB.

    Uploaded Content Files

    SSNHA and NPS logo files

    Logo files, Pillars, Brand study, graphic standards.

    Visitor Maps

    NPS Passport Stamps

    Messaging

    Status
    Awaiting Client Uploads

    View Tasks

    Sitemap creation - Comment on the document by Monday, May 4th
    We do this as a first step to make sure everyone is on the same page (no pun intended). This Sitemap file details your current pages and URLs. You have the ability to share any further changes you want to the way the content is organized. Feel free to add notes, reorganize the hierarchy, or suggest new sections as you see fit.
    Sitemap
    Homepage Copy Intake Meeting
    To ensure our strategy session is as productive as possible, we will provide a tailored list of questions for you to review ahead of time. Once you’ve had a chance to look them over, we’ll schedule a meeting to walk through your goals and finalize the direction for your homepage.
    Homepage Copy Meeting questions
    Homepage Copy 
    Copy for your homepage that clearly and concisely answers the questions: what is the problem you solve, how do you solve it, how does someone engage with your services, and what is the value that you are bringing to the life of your clients
    Homepage Copy
    Revisions Round 1 
    When you have completed your first round of revisions, please complete the form below.

    Important! This form can only be submitted once so be sure you have gathered all of your revisions before submission.
    How have you prepared your revisions?(Required)
    Select all that apply.
    Max. file size: 2 GB.
    Revision Terms(Required)
    By checking this box I indicate that I have completed the first round of revisions. Any additional revisions after submitting this form will need to be included in the second round.
    Revisions Round 2
    When you have completed your second and final round of revisions, please complete the form below.

    Important! This form can only be submitted once so be sure you have gathered all of your revisions before submission.
    How have you prepared your revisions?(Required)
    Select all that apply.
    Max. file size: 2 GB.
    Revision Terms(Required)
    By checking this box I indicate that I have completed the second and final round of revisions. Any additional revisions after submitting this form will be subject to the hourly IFC rate.
    Additional Copy for Interior Pages
    IFC will also write new copy (or audit already existing content) for all pages that are fully designed during the web design phase of your project (up to 4 pages). For this project that will include an additional four subpages.
    Interior Page Copy
    Revisions Round 1
    When you have completed your first round of revisions, please complete the form below.

    Important! This form can only be submitted once so be sure you have gathered all of your revisions before submission.
    How have you prepared your revisions?(Required)
    Select all that apply.
    Max. file size: 2 GB.
    Revision Terms(Required)
    By checking this box I indicate that I have completed the first round of revisions. Any additional revisions after submitting this form will need to be included in the second round.
    Revisions Round 2
    When you have completed your second round of revisions, please complete the form below.

    Important! This form can only be submitted once so be sure you have gathered all of your revisions before submission.
    How have you prepared your revisions?(Required)
    Select all that apply.
    Max. file size: 2 GB.
    Revision Terms(Required)
    By checking this box I indicate that I have completed the first round of revisions. Any additional revisions after submitting this form will need to be included in the second round.
    Copy Audit
    We create a document based on your sitemap into which you can place your copy. We will edit it for grammar and syntax when necessary—but also audit it for places where you messaging can be strengthened.
    Website Content Document

    Branding

    Status
    Awaiting Client Uploads

    View Tasks

    Updated visual branding elements
    Task
    Go through existing PDF to edit any copy that is applicable, but not currently accurate for Iowa Child Care Resource & Referral. Identify any NEW sections/copy/material that needs to be included that the current PDF does not have and will provide seed copy for that.
    This service includes patterns, textures, and iconography to be used across all of our services (design and media) to provide a cohesive feel across your brands, potential video, and the newly designed website
    ifc studios branding and logo design
    Deliverable

    Media

    Status
    Awaiting Branding

    View Tasks

    Media audit
    While Silos & Smokestacks will be supplying all media (photography and video) used on the website, our team will review and apply color grades/treatments (if needed) to deliver a cohesive feel across all supplied media.
    Stock photography
    If stock photography is needed, IFC will curate and supply stock photography and licenses for website use.
    Media Deliverable 4
    Task
    Go through existing PDF to edit any copy that is applicable, but not currently accurate for Iowa Child Care Resource & Referral. Identify any NEW sections/copy/material that needs to be included that the current PDF does not have and will provide seed copy for that.
    Description
    Link
    Revisions Round 1
    When you have completed your first round of revisions, please complete the form below.

    Important! This form can only be submitted once so be sure you have gathered all of your revisions before submission.
    How have you prepared your revisions?(Required)
    Select all that apply.
    Max. file size: 2 GB.
    Revision Terms(Required)
    By checking this box I indicate that I have completed the first round of revisions. Any additional revisions after submitting this form will need to be included in the second round.
    Revisions Round 2
    When you have completed your first round of revisions, please complete the form below.

    Important! This form can only be submitted once so be sure you have gathered all of your revisions before submission.
    How have you prepared your revisions?(Required)
    Select all that apply.
    Max. file size: 2 GB.
    Revision Terms(Required)
    By checking this box I indicate that I have completed the first round of revisions. Any additional revisions after submitting this form will need to be included in the second round.

    Web

    Status
    Awaiting Branding & Media

    View Tasks

    Website Design  - Vision Board
    The web design process will include custom designs for your homepage, up to 3 additional subpages, and one interior template for static content. Subpages to be designed will be determined in our design kickoff meeting. Designs will be presented in Figma, an interactive tool that allows you to view the designs as if you were scrolling through an actual website.
    As we gear up to start working on your new website, our web designer has put together a vision board to help set the tone and direction for the project. This is an initial step to ensure we’re aligned before diving into the design process. We’d love for you to take a look and share any feedback you may have. While this isn’t a formal deliverable and we won’t be revising the vision board itself, your input will be invaluable as we move forward. Any feedback you provide will be applied directly to the design phase.
    Vision Board
    Feedback
    When you have completed your review, please complete the form below.

    Important! This form can only be submitted once so be sure you have gathered all of your feedback before submission.
    How have you prepared your revisions?(Required)
    Select all that apply.
    Max. file size: 2 GB.
    Revision Terms(Required)
    By checking this box I indicate that I have completed the feedback.
    Revisions Round 2
    When you have completed your second and final round of revisions, please complete the form below.

    Important! This form can only be submitted once so be sure you have gathered all of your revisions before submission.
    How have you prepared your revisions?(Required)
    Select all that apply.
    Max. file size: 2 GB.
    Revision Terms(Required)
    By checking this box I indicate that I have completed the second and final round of revisions. Any additional revisions after submitting this form will be subject to the hourly IFC rate.
    Website Design - Homepage
    The web design process will include custom designs for your homepage, up to 3 additional subpages, and one interior template for static content. Subpages to be designed will be determined in our design kickoff meeting. Designs will be presented in Figma, an interactive tool that allows you to view the designs as if you were scrolling through an actual website.
    The web design process will include custom designs for your homepage, up to 4 additional subpages, and one interior template for static content. Subpages to be designed will be determined in our design kickoff meeting. Designs will be presented in Figma, an interactive tool that allows you to view the designs as if you were scrolling through an actual website.
    figma
    Revisions Round 1 
    When you have completed your first round of revisions, please complete the form below.

    Important! This form can only be submitted once so be sure you have gathered all of your revisions before submission.
    How have you prepared your revisions?(Required)
    Select all that apply.
    Max. file size: 2 GB.
    Revision Terms(Required)
    By checking this box I indicate that I have completed the first round of revisions. Any additional revisions after submitting this form will need to be included in the second round.
    Revisions Round 2 - Due March 23rd
    When you have completed your second and final round of revisions, please complete the form below.

    Important! This form can only be submitted once so be sure you have gathered all of your revisions before submission.
    How have you prepared your revisions?(Required)
    Select all that apply.
    Max. file size: 2 GB.
    Revision Terms(Required)
    By checking this box I indicate that I have completed the second and final round of revisions. Any additional revisions after submitting this form will be subject to the hourly IFC rate.
    Website Design - Interior Pages
    The web design process will include custom designs for your homepage, up to 4 additional subpages, and one interior template for static content. Subpages to be designed will be determined in our design kickoff meeting. Designs will be presented in Figma, an interactive tool that allows you to view the designs as if you were scrolling through an actual website.
    figma
    Revisions Round 1
    When you have completed your first round of revisions, please complete the form below.

    Important! This form can only be submitted once so be sure you have gathered all of your revisions before submission.
    How have you prepared your revisions?(Required)
    Select all that apply.
    Max. file size: 2 GB.
    Revision Terms(Required)
    By checking this box I indicate that I have completed the first round of revisions. Any additional revisions after submitting this form will need to be included in the second round.
    Revisions Round 2
    When you have completed your first round of revisions, please complete the form below.

    Important! This form can only be submitted once so be sure you have gathered all of your revisions before submission.
    How have you prepared your revisions?(Required)
    Select all that apply.
    Max. file size: 2 GB.
    Revision Terms(Required)
    By checking this box I indicate that I have completed the first round of revisions. Any additional revisions after submitting this form will need to be included in the second round.
    Website Development
    We will create a staging site and set up a non-indexable, live WordPress installation to serve as our sandbox for building the site and sharing updates. Once the staging site is ready, we will begin preparing the homepage and the four interior pages we designed.
    ifc studios websites
    Link
    Revisions Round 1
    When you have completed your first round of revisions, please complete the form below.

    Important! This form can only be submitted once so be sure you have gathered all of your revisions before submission.
    How have you prepared your revisions?(Required)
    Select all that apply.
    Max. file size: 2 GB.
    Revision Terms(Required)
    By checking this box I indicate that I have completed the first round of revisions. Any additional revisions after submitting this form will need to be included in the second round.
    Revisions Round 2
    When you have completed your first round of revisions, please complete the form below.

    Important! This form can only be submitted once so be sure you have gathered all of your revisions before submission.
    How have you prepared your revisions?(Required)
    Select all that apply.
    Max. file size: 2 GB.
    Revision Terms(Required)
    By checking this box I indicate that I have completed the first round of revisions. Any additional revisions after submitting this form will need to be included in the second round.
    Website Training
    IFC will schedule a website training so that tyour staff has the resources to update and manage website content on their own.

    Project Brief + Brand Development

    Overview

    Project Makeup

    Messaging
    Graphic Design
    Web
    Contact Information
    Primary IFC Contact
    Libby Lueth
    libby@ifcstudios.com
    Primary Client Contacts
    Tiffany Bohlen
    Tiffany.Bohlen@cfunet.net
    Mollie Strouse
    Mollie.Strouse@cfunet.net
    Project Name
    Silos & Smokestacks
    Project Description
    IFC Studios is thrilled to partner with Silos & Smokestacks on a comprehensive project that brings together our messaging, branding, media, and web development expertise. We’ll start with a strategic messaging plan to clearly define your unique value and the core problems you solve for your community. From there, we’ll refresh your visual identity and build a high-performance, mobile-responsive WordPress site using the Oxygen Builder. Our team will also handle media auditing, develop custom interactive maps and event management tools, and ensure a smooth site launch backed by ongoing hosting and support.
    Key Project Objectives
    • Messaging Studio
      • Develop a strategic sitemap and cohesive homepage copy that clearly defines your value proposition and solves client problems.
      • Audit existing content for grammar and syntax while strengthening brand messaging across key subpages.
    • Media Studio
      • Curate and color-grade a professional stock photography library to ensure a high-end, unified visual feel throughout the site.
    • Branding Studio
      • Refresh subbrands and visual elements (patterns, textures, and icons) to align perfectly with the parent brand's identity.
    • Web Studio
      • Design and develop a custom, responsive WordPress site using Oxygen Builder for "lightning-fast" performance and ADA compliance.

    Items of Note

    Working with a creative agency is a different experience than, say, hiring a plumber to come fix your sink. Here are a few things to keep in mind as we move through your project together.

    We welcome both positive feedback and constructive criticism. We don’t just want you to be satisfied with the outcome of this partnership. We want you to love it. So specific positive feedback and constructive criticism is most welcome.

    We may push back. We want you to love your project, but you hired us for our expertise. If you make a suggestion for a change that, in our experience, will not lead to a successful website, you can expect us to push back (in the nicest, most well-meaning way possible.)

    Deadlines are very important. Our clients deserve white glove treatment, so when we build your project timeline, we build it so that we can give you our full attention. That means a smoother, more expedited process for you where you have your deliverables when you need them. This is only possible, however, if we adhere to the timeline.

    We will work hard to make sure you have deliverables at the predetermined times, but we need your help. When we send you something that needs your feedback or approval, we’d appreciate it if you made every effort to do so within your given timeline.

    When we aren’t able to complete a project within the months assigned because of client delays, it may result in your project taking a backseat (depending on other project commitments), and may not hit its original completion date.

    Got Questions?

    Libby can help!
    Libby Lueth
    Project Manager
    libby@ifcstudios.com
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    Find Us
    319.322.8778206A Main Street
    Cedar Falls, IA 50613
    ifc studios cedar falls
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