Copywriting encompasses the creation of any content for persuasive marketing efforts in order to generate sales. Simply put, copywriting is quite literally all of the “writing” you see when it comes to branding and marketing. Everything from brochures, to magazines, to billboards, both written and spoken. 

The biggest goal in producing effective copy is to engage the audience and create a call to action. The call to action can range from signing up to an email newsletter or spending money on a product, service, or event. The main idea is to capture your audience’s attention and convince them to follow your direction. Copywriting promotes thinking, feelings, and a response. Good copywriting will benefit your brand and elevate your messaging astronomically. 

When creating copy, it is vital to assess your audience. Who will be reading this content and how can we tailor it to best fit their needs? Good copywriters possess a mutual understanding of their brand and its audience. Depending on the context of your campaign, copywriters can use many words, such as a blog, or few words, similar to what you would find on branded signage. 

Here are 5 tips for improving your copywriting today: 

  1. Identify your target audience 
  2. Create an engaging headline to improve click-through-rates 
  3. Create purpose for your readers 
  4. Avoid words that don’t directly benefit your call to action (example: maybe, hope, wish, try) 
  5. Copywriting should be clean and concise 

Need assistance to improve your copywriting? Contact us today to elevate your brand!