Follow along as we share our thoughts, ideas, and insight from over 10 years in the creative space.
Dear IFC clients, friends, and community, This is my first official year-end letter, but as we continue to grow our client base and community reach, I want to make it a priority to write to you all as each year comes to a close. I’ll......
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
It’s that time of year again–the time of year when you need to wrack your brain for what to get those hard-to-buy-for friends and relatives. Since we are a group of designers, writers, photographers, parents, and newlyweds with some crazy-cool clients, we thought we’d put......
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
Video content is more important than ever. Use these 4 tips to write better scripts for yours....
A BrandScript makes writing social media posts so much easier....
Keep your message consistent with a style guide....
Succinct, impactful copy is a must in business. Use these tips to improve yours....
Since the beginning of time, stories have been passed down, revised and retold. Whether it be the books our parents read to us before bed or moments in history. Although we may recognize their prevalence, stories continue to be a large part of our lives.......
Newsletters are becoming increasingly popular nowadays with a wide array of businesses. Read on and maybe you'll consider creating one for yours!...
Here's why your brand's messaging matters. Trust us, it really matters....
Succinct, impactful copy is a must in business. Use these tips to improve yours....
If you're feeling stuck at work and aren't making progress on your projects--the solution might be work less, not more....
These 4 tips can help your brand stand out from the crowd....
How segmentation can change your marketing strategy....
What is a landing page and how can it be utilized in your business?...
Commitment to your business plan is more important than beautiful branding....
Commitment to your business plan is more important than beautiful branding....
Commitment to your business plan is more important than beautiful branding....
Commitment to your business plan is more important than beautiful branding....
Commitment to your business plan is more important than beautiful branding....
Commitment to your business plan is more important than beautiful branding....
Why are bad guys so committed to their branding? It's on all the stuff! ...
We keep telling you that the "hero" (your customer) is the star of the show. Today we talk about when to talk about yourself....
Video. It’s been shown to increase conversion rates by up to 80%. It’s got to be part of your branding and marketing strategy. But did you know that there are more options besides a traditional on-site video? Today we’re going to talk about the pros......
Facebook ads can be overwhelming. Here are three tips you may not have thought to try....
A lot of people think that brand identity (the visual stuff) is the only part of branding. But brand strategy plays and important role....
Having multiple income streams is important for the success of your company. Here's one you may not have thought of!...
Talking about your company or services without bragging--that's at the heart of today's post....
You don't need to jump on every new thing (like Tik Tok) to stay relevant. If you can't do it well, you shouldn't be doing it....
There is one big reasons why people buy goods and services. Figure that out and you'll have a better chance at gaining customers....
This past Sunday morning my toddler and I were happily playing a McDonald’s toy version of Monopoly. He’d trounced me in every single game we’d played. But then it happened. I won. Now, we’d prepared him for the possibility of losing. We told him it......
We’re back with another exciting post to get you speaking like a graphic designer! (Or at least understanding one) This week we’re going over file types. If you live to consume content from IFC then you may have seen this explained before. But now it......
Picture this: you need to send out print invitations for an upcoming event. You contact your graphic designer to make it happen. They start asking you questions with so many words and acronyms you don’t know that you think they might be speaking another language.......
In 2012 author Neil Gaiman gave the commencement address at the University of the Arts. In it, he described his ultimate goal as a mountain – and how, whenever faced with a decision to make about his career, he would consider whether it would bring......
After being in business for 10 years I’ve learned a LOT. It’s not often you get to step back and think about where you’ve been and what you’ve learned along the way, but I’m going to do that today. In my opinion, here are the......
In our experience, businesses want to give too much information up front. Too much text on the website. Too many navigation buttons. Too many photos. We completely understand the instinct. You want to get your point across. You want to tell the whole story. You......
At one point or another you’ve probably had to give a speech, run a pitch meeting, be a guest on a podcast, or present in front of a crowd. Bet you were nervous, huh? The fear of public speaking ranks in the Top 5 fears......
Knock-knock jokes. Pratfalls. Wordplay. All hilarious. All memorable. If we asked you to list three funny commercials right now we’re pretty sure you could do it. (But you don’t have to, because we’re going to do it for you.) Geico “Jake” from State Farm Progressive......
If you think that all you’re doing is selling a product or service then we’re so sorry to tell you – but you are very much mistaken. (Insulting your audience in the first sentence? Bold choice, IFC) 🙂 When you offer your services to......
You’ve been spending time and money on your advertising but you haven’t been seeing the results you were hoping for. You’re not sure what is going wrong and you’re understandably frustrated. There could be many reasons for this – but one of the most......
One question we get a lot is, “What kinds of content should I be sharing on social media?” There are two umbrella topics that we suggest every time: education and personal–and a great way to show the more personal side of a business is doing......
I’m going to go out on a limb and assume that one of the things all business owners want is to earn more money and not work any harder for it. This year has been exhausting for so many reasons and because of that I......
Can we get real for a second? We’ve had a few situations where a potential client has been slightly offended by the question of budget. And you know what? We get it. It seems money-grubbing. Not only that – there is a concern that giving......
While you may feel more comfortable writing website copy than designing and developing your own website – that doesn’t mean that you feel 100% comfortable with your messaging. This can be especially true when it comes to ads. This week we’re working with an ad......
If you’ve been browsing the internet looking for messaging, copywriting, or marketing assistance chances are you’ve come across the word “StoryBrand.” So what is it? Why should you consider hiring a StoryBrand Certified Guide? What is StoryBrand? StoryBrand is a 7-part marketing framework designed by......
Of all the challenges a website can bring, dealing with low website traffic can be one of the most frustrating. The three most common reasons for this are: #1 – Your SEO is poor. Of all the possible reasons, this is where I would start......
“People think that stories are shaped by people. In fact, it’s the other way around.” Terry Pratchett This was illustrated with crystal clarity on September 11th, 2001. That day changed so many things about our lives. We became more patriotic, but more afraid. More likely......
It’s easy to kind of just plod along in your business doing the same things you’ve always done – especially if your business is doing pretty well! But there are almost always things that can be approved upon, and one way to determine some of......
When you offer your services to a client – you are helping them to transform into something else. Someone who is less hungry. Someone who has a cooler house. Someone who has peace of mind. Whatever your service is – it’s your job to help......
These are strange days – and for a lot of businesses – slow days. So what can you do right now to help your business grow even though your doors might be (physically) closed? Build your email list. Here are some common reasons why you......
“You don’t take a photograph, you make it.” – Ansel Adams How do photographers always achieve those perfectly lit and well-posed photographs? They make them. While Ansel Adams was a conservationist who is most famous for his landscape photos – his wise words still ring true......
As you’ve all probably noticed by now–we went through a rebrand back in August. If you’re not sure what we’re talking about, you can read all about it right here. But if you’re already up to speed, then we’d like to take you on a......
Recently I had the opportunity to speak on a panel at a Cyber Security Awareness Conference in Waterloo, IA. While I won’t even pretend to understand all of the nuances of cyber security, I was asked to shed some light on a topic I am......
Aerial photography is all the rage right now, allowing us to see and showcase construction, real estate, and more in a unique way. But did you know that the first drone was actually created back in 1907? As you can imagine we’ve come a long......
Many of our (wonderful, forgiving, patient) clients know that we spent last week putting our heads together as a team to talk about what we do well, and what we can improve upon. Several initiatives came out of “Better IFC”–the bigger ones being: A media......
“Design is not what it looks like and feels like. Design is how it works.” Steve Jobs Less is More Your company is multi-faceted so it’s typical for you to want to put all of your ideas into one design. The fear is that if......
Some of our clients like to have their video shot on location at their building. We think this is a great idea as we can personalize the background to match your company’s branding as well as create a unique look for your video. There are,......
When starting your company or budget planning for your business, the idea of professional photography is often not considered or seen as expendable. The cost can make you wonder if you can get by without it. When you get down to it, there are a......
Social media. You heard that you needed to be there for your business so you created accounts on a handful of platforms. You were excited. This was going to change everything. And you were so gungho for the first month that you posted every day!......