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the scoop blog

Official Blog of IFC.

in form creations

Follow along as we share our thoughts, ideas, and insight from over 10 years in the creative space.

Of all the challenges a website can bring, dealing with low website traffic can be one of the most frustrating. The three most common reasons for this are: #1 – Your SEO is poor. Of all the possible reasons, this is where I would start......

“People think that stories are shaped by people. In fact, it’s the other way around.” Terry Pratchett This was illustrated with crystal clarity on September 11th, 2001. That day changed so many things about our lives. We became more patriotic, but more afraid. More likely......

It’s easy to kind of just plod along in your business doing the same things you’ve always done – especially if your business is doing pretty well! But there are almost always things that can be approved upon, and one way to determine some of......

When you offer your services to a client – you are helping them to transform into something else. Someone who is less hungry. Someone who has a cooler house. Someone who has peace of mind. Whatever your service is – it’s your job to help......

These are strange days – and for a lot of businesses – slow days. So what can you do right now to help your business grow even though your doors might be (physically) closed? Build your email list. Here are some common reasons why you......

“You don’t take a photograph, you make it.” – Ansel Adams How do photographers always achieve those perfectly lit and well-posed photographs? They make them. While Ansel Adams was a conservationist who is most famous for his landscape photos – his wise words still ring true......

Aerial photography is all the rage right now, allowing us to see and showcase construction, real estate, and more in a unique way. But did you know that the first drone was actually created back in 1907? As you can imagine we’ve come a long......

Many of our (wonderful, forgiving, patient) clients know that we spent last week putting our heads together as a team to talk about what we do well, and what we can improve upon. Several initiatives came out of “Better IFC”–the bigger ones being: A media......