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the scoop blog

Official Blog of IFC.

in form creations

Follow along as we share our thoughts, ideas, and insight from over 10 years in the creative space.

I’m going to go out on a limb and assume that one of the things all business owners want is to earn more money and not work any harder for it. This year has been exhausting for so many reasons and because of that I......

ABOUT AMYAmy Mertz is our Creative Director, StoryBrand Certified Guide, and copy writer. When not in the office you can find her chasing down her hilarious toddler, searching the land for great coffee and baked goods, or espousing the current books on her nightstand....

ABOUT AMYAmy Mertz is our Creative Director, StoryBrand Certified Guide, and copy writer. When not in the office you can find her chasing down her hilarious toddler, searching the land for great coffee and baked goods, or espousing the current books on her nightstand....

If you’ve been browsing the internet looking for messaging, copywriting, or marketing assistance chances are you’ve come across the word “StoryBrand.” So what is it? Why should you consider hiring a StoryBrand Certified Guide? What is StoryBrand? StoryBrand is a 7-part marketing framework designed by......

Of all the challenges a website can bring, dealing with low website traffic can be one of the most frustrating. The three most common reasons for this are: #1 – Your SEO is poor. Of all the possible reasons, this is where I would start......

“People think that stories are shaped by people. In fact, it’s the other way around.” Terry Pratchett This was illustrated with crystal clarity on September 11th, 2001. That day changed so many things about our lives. We became more patriotic, but more afraid. More likely......

It’s easy to kind of just plod along in your business doing the same things you’ve always done – especially if your business is doing pretty well! But there are almost always things that can be approved upon, and one way to determine some of......

When you offer your services to a client – you are helping them to transform into something else. Someone who is less hungry. Someone who has a cooler house. Someone who has peace of mind. Whatever your service is – it’s your job to help......

These are strange days – and for a lot of businesses – slow days. So what can you do right now to help your business grow even though your doors might be (physically) closed? Build your email list. Here are some common reasons why you......

“You don’t take a photograph, you make it.” – Ansel Adams How do photographers always achieve those perfectly lit and well-posed photographs? They make them. While Ansel Adams was a conservationist who is most famous for his landscape photos – his wise words still ring true......