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the scoop blog

Official Blog of IFC.

in form creations

Follow along as we share our thoughts, ideas, and insight from over 10 years in the creative space.

ABOUT AMYAmy Mertz is our Creative Director, StoryBrand Certified Guide, and copy writer. When not in the office you can find her chasing down her toddler, searching the land for great coffee, or espousing the current books on her nightstand....

After being in business for 10 years I’ve learned a LOT. It’s not often you get to step back and think about where you’ve been and what you’ve learned along the way, but I’m going to do that today. In my opinion, here are the......

ABOUT AMYAmy Mertz is our Creative Director, StoryBrand Certified Guide, and copy writer. When not in the office you can find her chasing down her toddler, searching the land for great coffee, or espousing the current books on her nightstand....

ABOUT AMYAmy Mertz is our Creative Director, StoryBrand Certified Guide, and copy writer. When not in the office you can find her chasing down her hilarious toddler, searching the land for great coffee and baked goods, or espousing the current books on her nightstand....

ABOUT AMYAmy Mertz is our Creative Director, StoryBrand Certified Guide, and copy writer. When not in the office you can find her chasing down her hilarious toddler, searching the land for great coffee and baked goods, or espousing the current books on her nightstand....

ABOUT AMYAmy Mertz is our Creative Director, StoryBrand Certified Guide, and copy writer. When not in the office you can find her chasing down her hilarious toddler, searching the land for great coffee and baked goods, or espousing the current books on her nightstand....

ABOUT AMYAmy Mertz is our Creative Director, StoryBrand Certified Guide, and copy writer. When not in the office you can find her chasing down her hilarious toddler, searching the land for great coffee and baked goods, or espousing the current books on her nightstand....

ABOUT AMYAmy Mertz is our Creative Director, StoryBrand Certified Guide, and copy writer. When not in the office you can find her chasing down her hilarious toddler, searching the land for great coffee and baked goods, or espousing the current books on her nightstand....

I’m going to go out on a limb and assume that one of the things all business owners want is to earn more money and not work any harder for it. This year has been exhausting for so many reasons and because of that I......

ABOUT AMYAmy Mertz is our Creative Director, StoryBrand Certified Guide, and copy writer. When not in the office you can find her chasing down her hilarious toddler, searching the land for great coffee and baked goods, or espousing the current books on her nightstand....

ABOUT AMYAmy Mertz is our Creative Director, StoryBrand Certified Guide, and copy writer. When not in the office you can find her chasing down her hilarious toddler, searching the land for great coffee and baked goods, or espousing the current books on her nightstand....

If you’ve been browsing the internet looking for messaging, copywriting, or marketing assistance chances are you’ve come across the word “StoryBrand.” So what is it? Why should you consider hiring a StoryBrand Certified Guide? What is StoryBrand? StoryBrand is a 7-part marketing framework designed by......

Of all the challenges a website can bring, dealing with low website traffic can be one of the most frustrating. The three most common reasons for this are: #1 – Your SEO is poor. Of all the possible reasons, this is where I would start......

“People think that stories are shaped by people. In fact, it’s the other way around.” Terry Pratchett This was illustrated with crystal clarity on September 11th, 2001. That day changed so many things about our lives. We became more patriotic, but more afraid. More likely......

It’s easy to kind of just plod along in your business doing the same things you’ve always done – especially if your business is doing pretty well! But there are almost always things that can be approved upon, and one way to determine some of......

When you offer your services to a client – you are helping them to transform into something else. Someone who is less hungry. Someone who has a cooler house. Someone who has peace of mind. Whatever your service is – it’s your job to help......

These are strange days – and for a lot of businesses – slow days. So what can you do right now to help your business grow even though your doors might be (physically) closed? Build your email list. Here are some common reasons why you......

“You don’t take a photograph, you make it.” – Ansel Adams How do photographers always achieve those perfectly lit and well-posed photographs? They make them. While Ansel Adams was a conservationist who is most famous for his landscape photos – his wise words still ring true......

Aerial photography is all the rage right now, allowing us to see and showcase construction, real estate, and more in a unique way. But did you know that the first drone was actually created back in 1907? As you can imagine we’ve come a long......

Many of our (wonderful, forgiving, patient) clients know that we spent last week putting our heads together as a team to talk about what we do well, and what we can improve upon. Several initiatives came out of “Better IFC”–the bigger ones being: A media......

“Design is not what it looks like and feels like. Design is how it works.” Steve Jobs Less is More Your company is multi-faceted so it’s typical for you to want to put all of your ideas into one design. The fear is that if......

Some of our clients like to have their video shot on location at their building. We think this is a great idea as we can personalize the background to match your company’s branding as well as create a unique look for your video. There are,......

When starting your company or budget planning for your business, the idea of professional photography is often not considered or seen as expendable. The cost can make you wonder if you can get by without it. When you get down to it, there are a......

Social media. You heard that you needed to be there for your business so you created accounts on a handful of platforms. You were excited. This was going to change everything. And you were so gungho for the first month that you posted every day!......