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the scoop blog

Official Blog of IFC.

midwest branding agency

Follow along as we share our thoughts, ideas, and insight from over 10 years in the creative space.

Since the beginning of time, stories have been passed down, revised and retold. Whether it be the books our parents read to us before bed or moments in history.  Although we may recognize their prevalence, stories continue to be a large part of our lives.......

We keep telling you that the "hero" (your customer) is the star of the show. Today we talk about when to talk about yourself....

Video. It’s been shown to increase conversion rates by up to 80%. It’s got to be part of your branding and marketing strategy. But did you know that there are more options besides a traditional on-site video? Today we’re going to talk about the pros......

A lot of people think that brand identity (the visual stuff) is the only part of branding. But brand strategy plays and important role....

There is one big reasons why people buy goods and services. Figure that out and you'll have a better chance at gaining customers....

This past Sunday morning my toddler and I were happily playing a McDonald’s toy version of Monopoly. He’d trounced me in every single game we’d played.  But then it happened. I won. Now, we’d prepared him for the possibility of losing. We told him it......

We’re back with another exciting post to get you speaking like a graphic designer! (Or at least understanding one) This week we’re going over file types. If you live to consume content from IFC then you may have seen this explained before. But now it......

Picture this: you need to send out print invitations for an upcoming event. You contact your graphic designer to make it happen. They start asking you questions with so many words and acronyms you don’t know that you think they might be speaking another language.......

In 2012 author Neil Gaiman gave the commencement address at the University of the Arts. In it, he described his ultimate goal as a mountain – and how, whenever faced with a decision to make about his career, he would consider whether it would bring......

After being in business for 10 years I’ve learned a LOT. It’s not often you get to step back and think about where you’ve been and what you’ve learned along the way, but I’m going to do that today. In my opinion, here are the......

In our experience, businesses want to give too much information up front. Too much text on the website. Too many navigation buttons. Too many photos. We completely understand the instinct. You want to get your point across. You want to tell the whole story. You......

At one point or another you’ve probably had to give a speech, run a pitch meeting, be a guest on a podcast, or present in front of a crowd. Bet you were nervous, huh? The fear of public speaking ranks in the Top 5 fears......

Knock-knock jokes. Pratfalls. Wordplay. All hilarious. All memorable. If we asked you to list three funny commercials right now we’re pretty sure you could do it. (But you don’t have to, because we’re going to do it for you.) Geico “Jake” from State Farm Progressive......

If you think that all you’re doing is selling a product or service then we’re so sorry to tell you – but you are very much mistaken. (Insulting your audience in the first sentence? Bold choice, IFC) 🙂   When you offer your services to......

You’ve been spending time and money on your advertising but you haven’t been seeing the results you were hoping for. You’re not sure what is going wrong and you’re understandably frustrated.    There could be many reasons for this – but one of the most......

One question we get a lot is, “What kinds of content should I be sharing on social media?” There are two umbrella topics that we suggest every time: education and personal–and a great way to show the more personal side of a business is doing......

I’m going to go out on a limb and assume that one of the things all business owners want is to earn more money and not work any harder for it. This year has been exhausting for so many reasons and because of that I......

Can we get real for a second? We’ve had a few situations where a potential client has been slightly offended by the question of budget. And you know what? We get it. It seems money-grubbing. Not only that – there is a concern that giving......

While you may feel more comfortable writing website copy than designing and developing your own website – that doesn’t mean that you feel 100% comfortable with your messaging. This can be especially true when it comes to ads. This week we’re working with an ad......

If you’ve been browsing the internet looking for messaging, copywriting, or marketing assistance chances are you’ve come across the word “StoryBrand.” So what is it? Why should you consider hiring a StoryBrand Certified Guide? What is StoryBrand? StoryBrand is a 7-part marketing framework designed by......