Iconic handcrafted donuts and more in Cedar Falls + Waterloo.
We partnered with Icon Donuts in 2018 to showcase their unique flavors and handcrafted designs through web, video, and photo.
In 2018 we began the “sweetest” partnership in our company’s history. Icon Donuts & Sweetery was opening their first bakery on Ridgeway Ave in Waterloo, Iowa and needed help with their web presence, a hype video, and food photography. Not only have we produced some of our most creative designs and content throughout our partnership with Icon Donuts, but we’ve been were more than happy to taste test throughout the entire process. Now opening their third location in downtown Cedar Falls, we are so excited to continue working with Icon Donuts as they expand and grow their operations in the Cedar Valley.
In August of 2018 we launched a custom WordPress website for Icon Donuts. The goal of our design was to let these deliciously crafted and meticulously decorated donuts speak for themselves. We relied on imagery to tell the story of Icon Donuts, delivering a website canvased with high quality photography throughout. Other features include a hype video on the About Us page and a custom online employment application.
One of the best parts about our partnership with Icon Donuts, besides the taste-testing of course, is that every time we walk into one of their bakeries we get to see our creations all over the walls. To this day one of our most fun and creative projects are the donut “murals” canvasing the Icon Donut bakery locations. From MJ dunking a donut to Neil Armstrong chowing down on the moon, our fun designs help set the mood inside each Icon Donuts & Sweetery location.
Some of the most exciting videos that our team produces are company hype videos. Hype videos are meant to inspire, awe, and engage the viewer, often times through fast-moving scenes and creative shots. We love the challenges hype videos bring. For Icon we focused on the most important aspect of visiting their bakeries, the vibrant atmosphere and their amazing culinary creations.
We truly want to make the visitor’s mouth water when they land on the Icon Donuts website, and the best way to do that is through striking and close-up food photography. We were proud to shoot, edit, and produce 100% of the images on the Icon Donuts website.