If you want to keep your clients engaged and interested in your business, a newsletter/nurture campaign could do the trick. There are lots of reasons to write a nurture campaign--not least of all being that you have the power and creative freedom to do what you want with it. There aren’t any set rules or requirements when it comes to creating one for your business.
Now let's get into other ways your business can benefit from a nurture campaign.
Nurture campaigns can keep your business at the front of your clients’ minds. When clients are on your email list, they are reminded of you, your current projects/services, and ideas when they get that notification on their phone or laptop screen. Regardless of how often it gets sent out (weekly, bi-weekly, etc.), clients still have something to look forward to.
You can let your creativity show through the content of your campaign. Writing, imagery, and other pieces are bound to capture the attention of your readers. For example, in our weekly newsletter, IFC Insiders, we link our newest blog post and come up with a haiku to keep our Insiders on their toes (although they can be cheesy, it’s what makes our newsletter stand out!).
Nurture campaigns also help cultivate a positive, long-lasting relationship with clients and meet new ones. Staying in touch with clients is always nice. It shows them they’re still valued and thought of. Staying in contact with past or current clients can also generate new ones. For instance, if a past client spreads the word on your business or sends another business an article you published in the nurture campagin, these connections could lead to new prospects.
Email has a better ROI than social media. With social media you have to hope that people will even see your posts. But with a nurture campaign--your whole message is delivered directly to a reader’s inbox, ensuring that they’re getting the full picture instead of just bits and pieces (or nothing).
There are many other benefits and perks to creating a nurture campaign for your business, but these are just a few that can help you consider it or even get started.
Maddie Szczerba is our IFC Collegiate Messaging Intern. She is currently majoring in Strategic Public Relations and minoring in Business Communication. When she’s not in the office you can find her sipping on an iced chai, scouring Hulu for another show to binge-watch, or venturing across Cedar Falls with friends.