Sophisticated design-build team in the Cedar Valley
Dream Homes is a custom home design-build team in Cedar Falls catering to those with a budget of half a million dollars or more. After seeing our work for other local home builders and real estate agents, they hired us to build their website, redesign their logo, and take custom photos of their recently completed Apollo House project. Business was already good, but she wanted their website and branding to match what they were offering–custom luxury homes. When we met with Amina at our discovery meeting, she already knew she wanted to work with all of us saying, “I know the value of a cohesive team.”
At the outset–Dream Homes was dealing with the same thing many wonderful businesses deal with–they knew everything about their company and were having trouble taking all that information and distilling it down into the essential elements necessary for their specific clientele. That is why we started by building them a Messaging Guide–so they always had a document to go back to any time they wanted to write copy for social media posts, ads, articles, etc. We then took the elements in that messaging guide and translated them into easily scannable, informative homepage copy. For this project, we went a step further and they hired us to help them with copy for their interior pages and script direction for a website video as well. The result is a highly personal, professional website that tells their story and shows off the talents of this design-build team.
Not every creative journey is a straight line between what the client wants and the first draft of what we produce, and that was the case with Dream Homes. Sometimes, in seeing what they have asked for, a client gets a better sense of what they really want.. (And that’s just fine by us!) But post-feedback they have a bold-yet-classic logo, sub logo, and color palette that can flex and grow with them as their company expands.
Their original website was slow to load, not mobile friendly, and difficult to update. They wanted to add blog functionality and showcase their portfolio. Using the branding as a guide for the clean, professional, modern luxury feel, we built a mobile responsive website that is easy to navigate. The higher the price point of your product or service is, the more time people spend in the research phase, so we also added an email collection section at the bottom of the homepage so that people could continue to keep in touch and learn more though their email series.
From a media perspective, Dream Homes was a dream project. Their work is impeccable from every angle, and they have a professional understanding of how light works in a space. For the website we did a residential-lifestyle shoot and headshots. Then in February of 2023, we came back to create a website brand video for them which will live on their homepage. This more personal story really hits on the “why” behind their business and is the perfect compliment to all their beautiful work.
website Brand Video
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