Custom apparel company focused on creating dignified, life-changing jobs
We partnered with Image Pointe in 2021 to build a custom WordPress website with over 1,000 products with a unique design-your-own product interface. To round out this complex website, we provided website photography services and video production services for a website background video.
Image Pointe’s previous website was equipped with ecommerce, but their growth and SEO reach were limited by their internal software and website template. We built a custom Wordpress website on Oxygen that increased their ecommerce functionality (they have over 1,000 products available on their site), structured it for SEO best practices, and integrated it with HubSpot and third-party customer review tools. Adding a build-your-own product designer allowed visitors to customize products before checking out–a necessary element for any kind of large-scale custom apparel shop.
All websites have load times, and though Oxygen allows our websites to load faster than others, 1,000 products and a build-your-own designer do take a moment to set up. That’s why we added a really cool loader that plays until all elements of the website are ready for action. And all of this was built so that the Image Pointe team would be able to make edits and changes as needed. They are welcome to call on us if they need help–but we wanted them to have autonomy over their website as well.
Image Pointe has an amazing facility and a high-energy, almost family-like atmosphere which would not come through with stock photography. Because of this, Image Point hired us to take custom photography for their website to add a deeper layer of familiarity to their people and organization. We also created two background videos–one for Image Pointe and one for their sister organization, Dignity Apparel, as an eye-catching way to capture the cool things they do. For Dignity Apparel, we also created a promotional video for a line of polo shirts they were creating there.
Website Background Video
Image Pointe
“IFC didn’t just create a beautiful online environment for our customers to use—they have quickly tackled all of the unforeseen complexities involved in launching a multi-thousand page website. Their ability to build a beautiful and functional website made them a preferred vendor of ours, but their customer service throughout and since has made them a trusted partner.”
Mike Webb - General Manager
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