You’ve probably noticed a huge change in Instagram within the last year. Less photo content, more video content. So what’s the secret to engaging your audience via Instagram Reels? We’re here to teach you! 

You may be asking yourself, “What’s a “reel” and why should it matter to my business?” Reels are the newest feature on Instagram that allow users to communicate via video. Similar to Tik Tok, users are able to edit and add music to their videos, along with text and photos. Once you’ve created your Reel, you’re able to post this to your own private page and the explore page. The explore page is where nearly 50% of the Instagram audience goes to get their daily intake of media. This type of maximum exposure can drive a huge increase in your account’s followers and leads. 

Because 81% of users turn to Instagram to research companies and products, it is extremely important to stay up to date with the latest platform changes to maintain and expand your audience. Although it can be tempting to create longer video components, it’s actually better to create shorter and more concise videos. The attention span of a typical user has gone down over the past several years and is not gauged for longer videos viewership.

Have some fun with this feature! Allow your creative side to show with funny, engaging content that your viewers look forward to seeing weekly, or monthly. The better your content is received by your audience, the more likely it is to be featured on explore and discover pages further exposing your account. Video is a great way to stay connected with your ever-changing audience.