It’s the holiday season! Time is of the essence during the holidays, especially in business. In fact, one sales strategy you might explore is using time in your favor.

Why do limited time offers work to encourage customers to purchase?:

  1. A limited time offer creates a sense of urgency. This one might be a “duh” but it really is important. We have so many decisions to make in the days and weeks leading up to Christmas that our brains have trouble prioritizing. But when you set a time limit, you force a person’s brain to really think about that thing because they know no decision means no deal (which could lead to regret).
  2. It creates social buzz. It is a lot easier to get people behind liking/sharing something within a limited time frame.
  3. Your content stays fresh. One of the best things about marketing during the holidays is your content will naturally stay fresh. During the rest of the year, using the same visual template or element over and over will ensure that people get so used to seeing it that they start ignoring it. This limited holiday time frame allows you to show a special image (of the offer) multiple times, which increases memorability, but not so many times that people tune out.

Taking these tips into consideration as you plan out your Christmas deals can help elevate your marketing strategy and increase profits during this time.

Maddie Szczerba is our IFC Collegiate Messaging Intern. She is currently majoring in Strategic Public Relations and minoring in Business Communication. When she’s not in the office you can find her sipping on an iced chai, scouring Hulu for another show to binge-watch, or venturing across Cedar Falls with friends