When you offer your services to a client - you are helping them to transform into something else. Someone who is less hungry. Someone who has a cooler house. Someone who has peace of mind. Whatever your service is - it’s your job to help them become the better version of themselves.
So in your marketing - make sure you’re addressing that journey. Talk about how you empathize with their struggle - and how your service can help that exact problem.
Connect the dots for your customers between they way they want to feel and the ways in which you can help and you’ll have more success.
If you need help clarifying your company's marketing message - book a meeting with me at ifcstudios.com
Amy Mertz is our Creative Director and copy writer. When not in the office you can find her chasing down her hilarious toddler, searching the land for great coffee and baked goods, or espousing the current books on her nightstand.