01 Sep Maintaining Your Brand’s Website
Let’s face it, there’s a lot that goes on behind the scenes to maintain your website. In today’s blog, we’d like to dive into a few beginner tips to make sure you’ve “checked the boxes” on these necessary items. Let’s get started!
Tip #1: In today’s society, it is vital to design websites that fit both mobile and desktop dimensions. A user’s experience is entirely made up of their ability to navigate your site, and how easily they can do so.
Tip #2: Consider your graphic design. Is it engaging? Distracting? This can play a huge role in site experience. While graphic design helps draw engagement and appeal to your site, it can also be a problem if it negatively interacts with your text and video components. Graphics should enhance the overall experience, not cause problems.
Tip #3: Ensuring quality site material is key to maintaining your audience. As the owner of your website, you want to produce creative, relevant, and interesting content that appeals to your audience, and encourages them to come back.
Tip #4: To ensure your customers are able to find your website, make sure it is easily accessible i.e. easily searchable. Your website’s domain should match your branding efforts, and will create a cohesive relationship between the two.
Tip #5: Continually update your site information, (phone numbers, addresses, email addresses), to always have the most relevant information available for customers. Having correct contact information can potentially generate leads, and allows customers to reach out to you in the quickest way possible.
Thinking about starting a website? IFC is here to help! Already have a website? We can help with that, too!
Reach out to IFC Studios today to learn more.