If you’re confused as to which social media platform you should be utilizing on a daily basis - you’re not the only one! In today’s world of social media, there are many platforms to pick from.  Today’s blog will focus on the benefits of Instagram, Facebook, Tik Tok, and Pinterest, and how they may add value to your branding efforts. 

Instagram: Instagram is a photo and video sharing app that allows you to connect with “followers.” By posting on Instagram, you will benefit from engaging with your target audience and driving brand awareness. Your content can range from inspiring to relatable. 

Facebook: Facebook is often utilized to speak to a more “local” crowd and to organize small business events. You are able to brand your content on Facebook and have it shared by the masses who are interested. Facebook specializes in the ability to share to “groups” of individuals who have similar interests. 

Twitter: Depending on the size of your brand, you may consider trying Twitter. This platform allows brands to reach much large audiences. Twitter also allows brands to directly communication with their customers through 2-way messaging. As we have seen in today’s market, many brands utilize twitter to help develop their brand personality through funny and relatable tweets.

Tik Tok: Tik Tok has grown exponentially within the last few years. On Tik Tok you are able to create a page for your business, or work alongside influencers who can promote your brand. Many influencers use this platform to get paid to showcase brands. If your Tik Tok continues to get positive engagement, the more people will be suggested to watch your video, creating a major ripple effect. 

Pinterest: Pinterest is the perfect platform for any brand looking to “sell” to their audience. Users are able to directly link their products to their pins. Followers will then engage with your pins and are able to re-post them, allowing for larger exposure. 

Please reach out to IFC Studios today if you’re interested in elevating your brand!