Messaging comprises all the words you use in your business. But not all messaging is created equal. Ideally, the words you use to communicate with your ideal audience will encourage them to take action with your products or services. Simply put, messaging helps consumers learn how and why to hit the “buy” button.

Messaging is arguably the most important piece of your brand, because everything else is built upon it. Your message is the foundation upon which you create a visual identity (logo, colors, photo) that will represent your company without speaking. You will use that message to help design a website that looks and functions best for your ideal clients. It is your partner in every video, tv-spot, and Facebook ad–and is the reason why people are clear on what you are offering and how it will positively impact their lives.

So that’s what messaging is, but do you need it? We’ll let you answer that.