You know your business inside and out, but you’re having trouble getting your message just right. With a messaging expert on staff, we’ll work with you to create copy that turns potential customers into paying clients.
Messaging comprises all the words you use in your business. But not all messaging is created equal. Ideally, the words you use to communicate with your ideal audience will encourage them to take action with your products or services. Simply put, messaging helps consumers learn how and why to hit the “buy” button.
Messaging is arguably the most important piece of your brand, because everything else is built upon it. Your message is the foundation upon which you create a visual identity (logo, colors, photo) that will represent your company without speaking. You will use that message to help design a website that looks and functions best for your ideal clients. It is your partner in every video, tv-spot, and Facebook ad–and is the reason why people are clear on what you are offering and how it will positively impact their lives.
So that’s what messaging is, but do you need it? We’ll let you answer that.
When you choose IFC to craft your messaging, you’re choosing a company that understands what it takes to connect with an audience through fresh and engaging content.
It’s time to level up your messaging.
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MessageQuest.
We’ve worked for years to develop a flexible, effective messaging framework that eliminates the question, “But what do I say and how should I say it?”. Enter MessageQuest: the easiest, most comprehensive way to level up your messaging.
Over the past 10 years we have worked with for-profits, non-profits, solopreneurs, and large corporations to create captivating copy & consistent messaging.
