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Welcome to IFC Messaging.

Messaging services

by IFC.

midwest branding agency

You know your business inside and out. But you’re still having trouble getting your message just right. With a messaging expert on staff, we’ll work with you to create copy that turns potential customers into paying clients.

Speak directly to your ideal clients.

Our messaging services.

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When you choose IFC to craft your messaging, you’re choosing a company that understands what it takes to connect with an audience through fresh and engaging content. Learn more about our messaging services below.

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Website Copy.

Deciding which words (and how many) go on your website to engage your ideal clients is a fine art. We can help you get it right.

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Social media is a great way to connect with your audience, but what happens if it goes away? Email has consistently proven itself as the best way to promote your brand.

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Sales Funnels.

From your ad copy to your lead gen to your sales emails–we can help you build a killer sales funnel.

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Video has been shown to increase conversion rates by up to 80%. At IFC we develop scripts that engage your audience and tell your story.

Set yourself apart.

Don’t let poor messaging stand between you and your customers.

What is Messaging?

and do I need it?

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Messaging comprises all the words you use in your business. But not all messaging is created equal. Ideally, the words you use to communicate with your ideal audience encourages them to take action with your products or services. Simply put, messaging helps consumers learn how and why to hit the “buy” button.


Messaging is arguably the most important piece of your brand, because everything else is built upon it. Your message is the foundation upon which you create a visual identity (logo, colors, photo) that will represent your company without speaking. You will use that message to help design a website that looks and functions best for your ideal clients. It is your partner in every video, tv-spot, and facebook ad–and is the reason why people are clear on what you are offering and how it will positively impact their lives.

So that’s what messaging is, but do you need it?  We’ll let you answer that.

Refine your message. Enchant your audience.

Create websites, emails, and ads that actually work.

Our favorite messaging projects.

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Browse a few of our favorite messaging projects.

Kut Kings.

Kut Kings is a brick and mortar store, but it started with a cause–to serve the underserved through their mobile barber shop. The story of William Burt, Kut Kings founder and owner, is an incredible one, and they deserved a website worthy of telling it.

Essence Aesthetics + Health.

Essence is a cutting edge medical spa that started their brand from scratch through IFC. While building out and opening their brick and mortar location, IFC delivered a fresh logo, messaging, printed marketing collateral, and a custom website.

MYO Massage.

Kyle contacted us asking for a soup-to-nuts build of his brand. Logo, brand board, messaging, media, and website. He now has a brand he loves, messaging that connects with his ideal customers, and a website that’s easy and pleasant for clients to navigate.

Iowa Flatworks.

Iowa Flatworks had been relying on their Facebook page for years, but finally decided to take the plunge and create a website. Jon contacted us to create a simple, engaging, easy-to-use website to house information about his services and a form to request a quote. The first step in this process was developing a strong message that would attract his ideal client, and then using that as a springboard to design and develop the site. As part of this project, we also refreshed his logo.


Pickleball is one of the fastest growing sports in America–but a sense of community has not matched that surge. Blake and Alex–avid Pickleball players–created an app to help foster community and make the sport more accessible to everyone. It’s a one-stop-shop for everything Pickleball related. They approached us for a website and a series of high-impact hype and tutorial videos to support. This is an on-going partnership for which we create both the scripts and the motion graphics.

You keep working on your business. Leave the messaging to us.

What we do.

midwest branding agency
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Web Design & Development | Mobile-Friendly | SEO | Adwords | Hosting

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Video Production | Product + Food Photography | Headshots | Social Media | Real Estate

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Logo Design | Branding & Identity | Digital | Print | Ads | Signage

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Messaging | Copywriting | Script Writing | Lead-Generators | Email Campaigns