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Welcome to IFC Messaging.

Messaging services

by IFC.

midwest branding agency

You know your business inside and out. But you’re still having trouble getting your message just right. With a StoryBrand Certified Guide on staff, we’ll work with you to create copy that turns potential customers into paying clients.

Speak directly to your ideal clients.

Our messaging services.

midwest branding agency

When you choose IFC to craft your messaging, you’re choosing a company that understands what it takes to connect with an audience through fresh and engaging content. Learn more about our messaging services below.

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Website Copy.

Deciding which words (and how many) go on your website to engage your ideal clients is a fine art. We can help you get it right.

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Social media is a great way to connect with your audience, but what happens if it goes away? Email has consistently proven itself as the best way to promote your brand.

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Sales Funnels.

From your ad copy to your lead gen to your sales emails–we can help you build a killer sales funnel.

video production


Video has been shown to increase conversion rates by up to 80%. At IFC we develop scripts that engage your audience and tell your story.

Set yourself apart.

Don’t let poor messaging stand between you and your customers.


from IFC.

midwest branding agency

StoryBrand is a proven marketing framework that uses universal “story” tenets as its foundation. The framework helps businesses clarify their messaging, which in turn helps customers clearly see how the business can help them in their time of need. At IFC we have a Certified StoryBrand Guide on staff, Amy Mertz, to walk you through the StoryBrand process for your brand.

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What is StoryBrand

and do I need it?

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StoryBrand is a 7-part marketing framework designed by author, speaker, and business owner, Donald Miller. It’s based on the idea that a good story is something universal that everyone can understand. Businesses walk through the framework to clarify their message. The result of this process is that their message should be more compelling to their ideal audience.

We’ve written a blog post just for you that talks more in-depth about the benefits of StoryBrand, and why a brand might want to consider it.

Clarify your message.

Create websites, emails, and ads that actually work.

Our favorite messaging projects.

midwest branding agency

Browse a few of our favorite StoryBrand and messaging projects.

Kut Kings.

Kut Kings is a brick and mortar store, but it started with a cause–to serve the underserved through their mobile barber shop. The story of William Burt, Kut Kings founder and owner, is an incredible one, and they deserved a website worthy of telling it.

Essence Aesthetics + Health.

Essence is a cutting edge medical spa that started their brand from scratch through IFC. While building out and opening their brick and mortar location, IFC delivered a fresh logo, messaging, printed marketing collateral, and a custom website.

MYO Massage.

Kyle contacted us asking for a soup-to-nuts build of his brand. Logo, brand board, messaging, media, and website. He now has a brand he loves, messaging that connects with his ideal customers, and a website that’s easy and pleasant for clients to navigate.

Iowa Flatworks.

Iowa Flatworks had been relying on their Facebook page for years, but finally decided to take the plunge and create a website. Jon contacted us to create a simple, engaging, easy-to-use website to house information about his services and a form to request a quote. The first step in this process was developing a strong message that would attract his ideal client, and then using that as a springboard to design and develop the site. As part of this project, we also refreshed his logo.


Pickleball is one of the fastest growing sports in America–but a sense of community has not matched that surge. Blake and Alex–avid Pickleball players–created an app to help foster community and make the sport more accessible to everyone. It’s a one-stop-shop for everything Pickleball related. They approached us for a website and a series of high-impact hype and tutorial videos to support. This is an on-going partnership for which we create both the scripts and the motion graphics.

You keep working on your business. Leave the messaging to us.

What we do.

midwest branding agency
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Web Design & Development | Mobile-Friendly | SEO | Adwords | Hosting

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Video Production | Product + Food Photography | Headshots | Social Media | Real Estate

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Logo Design | Branding & Identity | Digital | Print | Ads | Signage

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StoryBrand | Copywriting | Script Writing | Lead-Generators | Email Campaigns