We spend a lot of time on the blog and social media reminding you that your customer is the “hero” and you are their “guide.” Everything should revolve around the hero.

So when do you get to talk about yourself?

The answer is--any time you want.

As long as you are talking about what you do, offer, and believe in relation to your ideal customer you can talk about yourself as much as you like. For example,

“Tired of lugging all those heavy drinks and chairs across the hot sand for your beach day? We think that your entire vacation should be stress free. That’s why we’ve created this anti-gravity hoverboard to move your beach day essentials with ease!”


We believe that a saltwater pool can pay dividends in enjoyment and relaxation. We also know that they can be expensive. That’s why we’re now offering payment plans on all of our inground services.”

(Can you tell I have R&R on the brain?)

If you put your customer first--if you talk about how what you’re doing or selling helps them--then you can talk about yourself as much as you’d like.

amy mertz in form creationsABOUT AMY
Amy Mertz is our Creative Director, StoryBrand Certified Guide, and copy writer. When not in the office you can find her chasing down her toddler, searching the land for great coffee, or espousing the current books on her nightstand.