14 Dec Think of your client as Cinderella
If you think that all you’re doing is selling a product or service then we’re so sorry to tell you – but you are very much mistaken. (Insulting your audience in the first sentence? Bold choice, IFC) 🙂
When you offer your services to a client – you are actually helping them to transform into something else. Someone who is less hungry. Someone who has a cooler house. Someone who has peace of mind. Whatever your service is – it’s your job to help them become a better version of themselves.
So in your marketing – make sure you’re addressing that journey. Talk about how you empathize with their struggle – and how your service can help that exact problem.
Connect the dots for your customers between the way they want to feel and the ways in which you can help and you’ll have more success.
Amy Mertz is our Creative Director, StoryBrand Certified Guide, and copy writer. When not in the office you can find her chasing down her hilarious toddler, searching the land for great coffee and baked goods, or espousing the current books on her nightstand.