We’re a branding agency. Why would we suggest that anything is more important than your branding?

Well...because we’d like you to succeed.

Branding is the introduction between you and your ideal clients--an incredibly important step. But in order to maintain that relationship you must be obsessive about your business plan. You’ve heard of the phrase “lipstick on a pig” before, right?

Gorgeous branding without a rock solid business plan is a perfect example of “putting lipstick on a pig.”

Now--don’t get us wrong. Being obsessive about your business doesn’t mean that you can’t eventually tweak things that aren’t working or even pivot completely from one industry to the next!

But you won’t be able to do either of those things if you didn’t have a plan to begin with.

So before you start looking at branding agencies and website designs, make sure you’ve got your projections, services, audience, etc. ironed out.

Here are a few resources that you might find helpful if you are at the beginning of this journey.


Once you feel good about your plan, then contact us. We’d love to help you stand out from the crowd.


amy mertz in form creationsABOUT AMY
Amy Mertz is our Creative Director, StoryBrand Certified Guide, and copy writer. When not in the office you can find her chasing down her toddler, searching the land for great coffee, or espousing the current books on her nightstand.